Each season Ikshit Pande, founder and designer of fashion label QUOD, mines the four-letter name of his brand—derived from the Latin 'quod erat demonstrandum'—for design inspirations. In the Cereal shirts and dresses, part of the Spring/Summer 2022 collection, illustrated prints depict a girl eating cereal shaped like the letters. The brand name pops in an acid green hue on a black pullover, in black typography on the pockets of a white shirt dress or as leitmotifs in QUOD’s pearl-sprinkled jewellery. For Autumn/Winter 2022, Pande has taken the visual language further, working with weavers in Varanasi. “The fabric is handwoven brocade and the signature QUOD wreath motif is crafted from double ply Banarasi zari,” he says showing photographs (banner image, top right) from the collection over a virtual call.
“Shot by Varun Sikka, the QUOD in Wonderland series of images set out to unpack all that the QUOD brand embodies. With a special focus on expressing one’s individuality, what is deeper than flesh and bones and residing inside is exhibited in all its uninhibited glory. As if the persona has turned inside-out and the world around has transformed according to such a vision.”
QUOD is extremely grateful for the valuable support and coveted invitation by the MIDDLE EAST FASHION COUNCIL to present QUOD AUTOMNE-HIVER 2022 collection at The Agenda, Media City Dubai during the Middle East Fashion Week between 26th to 30th March.