Individuality, Inside-Out.

QUOD in Wonderland series of images set out to unpack all that the QUOD brand embodies. With a special focus on expressing one’s individuality, what is deeper than flesh and bones and residing inside is exhibited in all it’s uninhibited glory. 

Shot by Varun Sikka, the QUOD in Wonderland series sets out to unpack all that QUOD embodies. Expressing one’s individuality, something much deeper than flesh and bones, is exhibited in all its uninhibited glory. As if the persona has turned inside-out and the world around has transformed in line with such a vision. No shame, just glory.

The campaign is art directed and styled by Abhishek Pathak, a friend of QUOD we recently lost. As he rests in peace, we must celebrate his enormous talent, his exemplary vision. With his Instagram handle rightly named@artcantbebothered, Abhishek was not just our friend but a major catalyst in steering the visual direction of the brand. What remains forever is Abhishek-shaped hole in the sky.